Top 6 Best Entry Level Luxury Watch Brands

Luxury watches are one of the most exciting and worthwhile investments for luxury buyers. While some people have been watch experts for years, you may be looking to start investing in luxury accessories and don't know where to start. 

The world of luxury watches is vast, with numerous watch brands to choose from. For beginners, choosing your first luxury timepiece can be daunting. Today, we will cover some key benefits of investing in luxury watches and have created a list of some of the best entry-level luxury watch brands that are perfect for those looking to begin investing in high-end watches or accessories.

Difference Between Luxury Watches and Fashion Watches

What differentiates a luxury watch from a fashion watch? Here we explore the materials, timekeeping function, and value of each.


True luxury watches are usually made with high-quality materials like genuine leather bands and heavier, rare metals. The world's most renowned watchmakers design their inner mechanisms. Most fashion watches aren't built to last, but luxury timepieces are designed to be heirloom pieces you can pass down for generations.

Timekeeping Function

In addition to their brand names, luxury watches typically offer better functionality than their counterparts. Luxury watches will often retain their timekeeping abilities for longer than mass-market varieties. They require fewer repairs to their inner mechanisms and provide a more accurate time reading.


Fashion watches are inexpensive and often mass-produced on an assembly line. They may not have any significant design element or finish work to accentuate their appearance. They are also unlikely to be water-resistant or run as accurately as a luxury watch.

Luxury watches retain a more significant value over time, and collectors often seek specific models. Fashion watches are designed to change with the trends and fads of their time. They may complement an outfit at the moment, but they will often not hold any significant resale value.


While both luxury and fashion watches can be stylish, there is a difference between the two. Luxury watch brands have withstood the test of time, and their manufacturing techniques are developed over decades, even centuries, of master craftsmanship. Fashion watches are often designed to coincide with a brand's seasonal release rather than created as timeless heirlooms.

Why Invest in Luxury Watches?

Overall Better Value

Thanks to their higher level of craftsmanship, luxury watches look better, last longer, and hold their worth over time. If you choose to sell or trade your watch later on down the line, you'll get more money for it than you would from a non-luxury watch brand.

Long-Term Investment

Luxury watches have a passionate buyer's market for new and secondhand items. Rare or limited-edition variants of various luxury watches can also increase in value sharply over time as fewer of them become available on the market.

6 Entry Level Watch Brands to Start Investing With

There are many watch brands that one can choose from, but not all will be within your budget. If you are looking for an affordable entry-level luxury watch that still looks great, then we have a list of six great brands to get you started on your journey. 

TAG Heuer

TAG Heuer is known for its sporty style and impeccable timekeeping. Their range of watches spans from those that anyone can afford, priced at a few thousand dollars, to those that are well worth double or triple that price tag.


Rolex is undeniably one of the most recognizable and iconic luxury watch brands across the globe, and the name invokes images of class, refinement, and tradition. Since Rolex has produced so many watches over its long history, you can find a wide variety of different models at varying price points, many of which are less than $10K.


If you want to make a statement, do it with the unique style and aesthetic of Panerai. This Italian brand combines classic style with modern flair, yielding a selection that will turn heads. The Luminor line, priced typically below $10K new, is a great way to add some unique pieces to your collection at an affordable entry point.


Another luxury legend that merges traditional styles with exquisite jewels is Chopard. Their timepieces are truly lavish-looking accessories that are worth investing in both for their style and their gems.


Tudor is a sister brand of Rolex - offering the same quality standards at much more entry-level prices. These are the perfect entry-level for those looking for a high-quality timepiece at a cost that comes in at under $5,000 in brand new condition.


Cartier is a name synonymous with luxury. The French brand offers a complete range of lifestyle accessories for the discerning consumer, from watches to jewelry and fragrances. Like other brands on this list, they are an excellent option for those who want to invest in entry-level or higher-priced timepieces that can hold value for years to come.

Luxury watches are timeless and sophisticated – the perfect symbol of classiness, worldliness, and achievement. Furthermore, a top-notch luxury watch will allow your personality to shine through with its elegant yet fun design. And while buying a luxury watch should be an investment, it's not one that you'll regret making, and it will last for generations to come.

Partner Up with a Luxury Consignment Company

If you're looking to invest in a luxury watch, look no further than OnQue Style. We offer a simple, streamlined process for buying and selling used luxury watches that allow you to make the most of your investment. Contact us today to learn more about our consignment process.